Four thousand masters athletes, each bringing someone with them, stay five to ten days in Lahti, Heinola and Levi. They registered, packed and paid their own way. Put your brand where they are.
Masters athletes are 30 to 85 years old and fund their own sport: equipment, training, travel, hotels, food and recovery. Every year. Most are at the age where they also make the decisions at work.
You reach the consumer and the buyer in the same person. Over half arrive from abroad, in the quietest weeks of the winter season. The last Winter World Masters Games in Tyrol measured about 1,500 euros spent per visitor.
Few levels, few partners, one per industry. Every right is written into the agreement, and every partner gets a report of what it did.
4 partners
Main Partner Your name on a sport
The widest partnership. One of the main sports carries your name in its materials, results and venue.
8 hosts
Event Host Own a service
Take one service people use every day, put your name on it and run it with your own people and products.
12 suppliers
Official Supplier Pay with what you make
If the Games need your product or service anyway, deliver it at fair value instead of a cash fee.
Give your staff a shared goal for 2027 and a date to aim for. Or bring your clients to the Games for a day they will not get in a meeting room.
Race Services Wax · storage · recovery
Ski service, equipment storage, coaching, massage, race photos. The things athletes need around the race.
Plan Your Trip Stay · travel · experiences
Hotels, transfers, restaurants and things to do in Lahti, Heinola and Levi, booked with the Games.
Official Store Merch · licensing
Make and sell official Games products under licence, online and at the venues.
We do not sell a TV audience. Media rights sit partly with IMGA, the rights holder, and there is no broadcast deal. We do not sell logo walls either.
We sell access to a named group of people you can reach, something at the Games that carries your name, and proof of what it did.
Tell us a little about your company and what you are after. We come back with options that fit, usually within a week.
