Still flying Ski jumping 30+
People who jumped as kids and came back decades later. Why would anyone start ski jumping again at 60?
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Media centreLahti · Heinola · Levi · 14–23 January 2028
Tell the story
Four thousand masters. Real winter. Ten days.
Everything you need to cover the Winter World Masters Games 2028 in Finland: the facts, the story angles, logos and press material, accreditation and who to call.
4 000
Athletes
50+
Countries
14
Sports
30–85
Age range
3
Host cities
The Games in short
What this is, in one minute.
The Winter World Masters Games is the largest multi-sport winter event for masters athletes, held every four years under the International Masters Games Association (IMGA). In January 2028 it comes to Finland for the first time.
No qualification, no selection. Anyone over 30 can enter, at any level. People race in five-year age classes, so the 72-year-old skier has a real podium to chase. Most of them pay their own way, bring a partner or friend, and stay for a week. Earlier Games: Bled 2010, Québec 2015, Innsbruck 2020, Lombardia 2024.
Dates
14–23 Jan 2028
Ten days of competition
Host cities
Lahti · Heinola · Levi
Games centre in Lahti
Sports
14 sports
Snow, ice and open water
Athletes
4 000
Over half from abroad
Rights holder
IMGA
International Masters Games Association
Organiser
Salppuri Oy
With the host cities
Story angles
Stories worth the trip.
Ideas for editors and reporters. We help you find the people: by country, by sport, by age class or by local club, once they have agreed to talk to media.
Still flying Ski jumping 30+
Into the ice Winter swimming
Racing in a pool cut into a frozen lake, then straight into the sauna. Finland's most photographed sport at the Games.
Teams for life Ice hockey · curling
Teams that have played together for thirty years and travel across the world to do it once more.
The personal podium Age classes
Five-year age classes mean a real race at every age. The winner in the 80+ class trained just as hard as the 35-year-old.
Started late New to sport
Some started at 19, some at 52. Stories of people who picked up a sport late in life and found their people.
Local heroes Clubs and volunteers
A thousand volunteers and dozens of local clubs run the Games. What does a small town gain from hosting the world?
Logos & press kit
Download what you need.
Logos, fact sheet and brand guidelines for editorial use about the Games. Please use the logos as they are: no recolouring, stretching or new text.
Main logo · colourPNG · SVG · for dark backgroundsDownload →
Horizontal logo · whitePNG · SVG · on photos and blueDownload →
IMGA lockup · whitePNG · SVG · official combinationDownload →
One-line lockupPNG · for web headers and bannersDownload →
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ZIP
Full logo packAll versions in colour, white and black. PNG, SVG and EPS.Download
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PDF
Fact sheetDates, sports, host cities, numbers and contacts on two pages.Download
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PDF
Brand guidelinesColours, typography and how to use the logo.Download
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PDF
Competition programmeEvery sport, day by day.View
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IMG
Photo bankHigh-resolution photos from the test events and the Games, free for editorial use.Opens 2027
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NEWS
Press releasesAll releases and news from the organising committee.Read
Brand basics
Name, colours and the line.
- Full name Winter World Masters Games 2028 Finland
- Short name WWMG 2028
- Hashtag #WWMG2028Finland
- Line Nothing Stops Us.
- Blue #0F416D
- Red #CF161A
- Yellow #EBAA3B
Media accreditation
Cover the Games on site.
Accreditation is free for working journalists, photographers and content creators on assignment. It gives you access to the venues, the media centre and the people.
- ApplySend the form with your assignment letter.Opens autumn 2027
- Get confirmedWe reply within a week.By email
- PlanMedia guide, schedule and interview requests.December 2027
- CollectPick up your pass at the Masters Hub, Lahti.From 13 January 2028
Press contacts
Talk to us.
- Communications Name Surname
- Email [email protected]
- Phone +358 40 000 0000
- Languages Finnish · English
Need a photo or a quote today?Email us and we reply within one working day:
[email protected]
Who can apply for media accreditation?
Journalists, photographers, broadcasters and content creators working on an assignment about the Games. We ask for an assignment letter or links to earlier work.
Can you find an athlete from my country or town?
Yes. When registration is open we can search the athletes who have agreed to talk to media, by country, sport, age class or club.
Can I use the photos on this site?
Use the photos in the photo bank. They are cleared for editorial use about the Games, with credit. The images on this page are for the website only.
Can I film at the venues?
Yes, for news and editorial use in the media zones. Broadcast, live streaming and long-form films need a separate agreement, because the rights sit with WMS and local OGOC. Ask us first.
Where is the media centre?
At the Masters Hub in Lahti, next to accreditation and the results centre. Media points at the other venues serve you during competitions.
No questions match that filter.
